Building Partnerships That Actually Work
We help Australian businesses form strategic alliances that go beyond handshakes and good intentions. Real structure, clear agreements, measurable outcomes.
Start a ConversationWhy Most Partnerships Fail Before They Start
Here's what we've noticed after working with over 80 business partnerships since 2021: most fail because they skip the boring stuff. Everyone loves talking about growth projections and market opportunities. But when disagreements surface around equity splits or decision-making authority, those early conversations you didn't have become expensive problems.
We focus on the framework first. The partnership agreement isn't just a legal document—it's your roadmap for when things get complicated. And they will. Having clear processes for conflict resolution, exit scenarios, and financial contributions saves relationships and protects investments.
What We Actually Help You Figure Out
These aren't services we sell—they're conversations we have. Each partnership is different, but the questions you need to answer stay pretty consistent.
Equity and Contribution Balance
Cash isn't the only contribution that matters. We help quantify the value of intellectual property, existing client relationships, operational expertise, and time commitments so everyone feels the split reflects reality.
Decision Authority Structures
Who decides what, and when does someone get veto power? We map out decision frameworks that prevent stalemates while protecting each partner's core interests and investment.
Exit and Succession Planning
Nobody wants to think about endings when they're starting something new. But clear exit terms—including buyout formulas and transition periods—are what allow partnerships to evolve without litigation.
The Timeline Nobody Talks About
Forming a proper business partnership takes longer than you think. Budget around 8-12 weeks from initial discussions to signed agreements if you're doing it properly. That includes financial due diligence, legal review, and actually stress-testing your assumptions.
We've seen people rush this process because they're excited or because there's a deadline. It almost always creates problems down the road. Taking time upfront to align on values, risk tolerance, and long-term vision isn't overthinking—it's the work that matters most.
Learn About Our Process
Callum Braddock
The partnership we formed in early 2024 between two Brisbane tech firms looked straightforward on paper. Both companies were profitable, complementary services, similar company cultures. But when we mapped out the decision-making structure, we discovered they had completely different expectations around growth pace and capital reinvestment.
That discovery didn't kill the partnership—it just changed the terms. We created a tiered decision framework where strategic direction required unanimous agreement, but operational decisions had clear thresholds. Eighteen months later, they're still working together because those early conversations created clarity instead of resentment. Sometimes the best partnerships are the ones where you almost walk away, then figure out exactly why you're staying.
Ready to Structure Something That Lasts?
We're accepting new partnership advisory engagements for October 2025 onwards. Initial consultations take about 90 minutes, and we'll tell you honestly if we think the partnership makes sense or needs more work.
Schedule Initial Consultation Common Questions